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Once in a while like in every industry we need to look into the future to plan our marketing and continued growth. The Real Estate agents industry should do that now. I wrote a while ago that real estate agents should start looking into the future while taking new communications and networking methods into account.
In every industry once in a while there are changes that have major future affect on how we do business. I remember the days when some people refused to carry a cell phone. Look today where we are. Even a 7 year old child carries and owns a cell phone. People are even becoming phobic without their cell phones, like it is their life line. What did we ever do before cell phones?
I don’t know if this is good or bad nor do I care to criticize, but what is important is that I have noticed a change in the way people are marketing property to one another; a change that has the potential to be as significant as the cell phones, if not even more. Because it connects people instantly and only people that wish to be connected to each other in this communication medium, much like the cell phones.
Yes, I am talking about the social networks and the move into social networking in the property space. When I speak to agents about social networking, they look at me in with a funny look, either I am mad, or they have no clue what I am talking about. This makes me seriously wonder.
Today social networking and social media is growing by leaps and bounds, monthly, not yearly. Take into consideration that Facebook since 2004 has acquired some 64 million users and I also heard a report that some 250,000 users are joining monthly. That is just beyond amazing.
But what does this have to do with real estate agents, property and Private Property?
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